We are going to take a deeper look at what each video type can do for your product listings.Ī lifestyle video gives you the opportunity to speak to a customer about how the product can change their life.
But now video is just as important as product photos and listing content.
Video marketing has typically been restricted to off Amazon marketing efforts. Identifying the main problems the product solves as well as addressing objections or obstacles can create a great product video that will boost conversion rates. The type of video you want to create requires understanding the customers’ needs, wants and purchasing journey. You should either be creating a lifestyle or product video. There are two types of videos we recommend creating on Amazon. There is a significant body of data that shows video can help you get more sales on Amazon. Furthermore, 1 in 4 eCommerce buyers stated that they will search for products on YouTube before purchasing. Also, 4 out of 5 online shoppers stated that video has helped them make a purchase decision in the past. 96% of polled consumers reported that product videos were helpful in making buying decisions. The data also supports that videos help consumers during the purchasing process. Video can also make a lasting impact on a customer, can be used on multiple platforms and even used for social media marketing. Detailing features such as itemdurability could be easily shown through video versus images or words. Video can help you capture shoppers’ attention and explain your products benefits quickly.
Related video shorts amazon requirements how to#
Creating videos that clearly highlight product features, show all side of the product and exactly how to use can help customers make the decision if this it the right product for them. Adding Amazon product videos can help increase listing conversions and reduce negative product reviews and feedback. Why You Should Add Video to Amazon ListingsĪmazon encourages sellers to utilize all of the promotional features on the platform. Creating customer email sequences that ask for video reviews as well can be an interesting way to add additional social proof to your Amazon product listings. They can be found under the product and related videos section. These videos are uploaded from the front-end of Amazon rather than the EBC pages. These party Amazon Sellers can now add a product video to a page, much like Vendor Central merchants with A+ content services.Ĭustomers also have the ability to add product videos into their reviews. Sellers will have to check their EBC options to know if they’ve been selected to test it out. The feature is simply made available in Seller Central under the Enhanced Brand Content (EBC) menu. There has been no official announcement, as is expected with Amazon. The feature has since been rolled out to more brand registered sellers. Having sellers test uploads before making it more widely available was a logical move. As always, Amazon wants to provide customers with the best experience possible. They gathered a lot of feedback about issues encountered by the testers and have worked on improving the tool’s usability.
In the last quarter of 2017, Amazon invited certain sellers to beta test the product video feature. We will look at the benefits of adding video, the types of videos you should create and how to add Amazon product videos to your listings today.
Capturing a shoppers attention quickly in video format can lead to increased sales. We believe that sellers showed dedicate time to creating engaging product videos. Online shoppers eat up videos, and listings that have them are sure to have a better chance of converting. The ability to add videos showing products in use would be a definite advantage. If you’re an FBA seller who wants to add a product video to your listing, this is great news.
0 kommentar(er)
